Kayo Sports Secures F1 Rights Amid Subscription Price Debate

kayo sports

AUSTRALIA, 14 March 2026 – Kayo Sports, the dominant sports streaming service in Australia, is making headlines this week with significant broadcast rights extensions and new deals, even as subscribers grapple with recent price increases. The platform has secured its Formula 1 coverage for the long term and expanded its footprint in Australian rules football, solidifying its position as the go-to destination for live sport.

Latest Updates

In a major coup for motorsport fans, Formula 1 has extended its broadcast partnership with Fox Sports and Kayo Sports in Australia beyond 2027. The deal, announced just yesterday, ensures uninterrupted coverage of every Grand Prix on the platform. This news arrives just in time for the upcoming Australian Grand Prix, guaranteeing fans won’t miss a moment of the action.

Further expanding its local sports catalogue, the AFL announced a new VFL broadcast agreement two days ago. Smithy’s VFL matches will now be broadcast on Kayo SPORTS, alongside ABC, the Seven Network, and SEN. This adds more Australian football content to Kayo’s already extensive library.

For consumers looking for a deal, a prominent comparison site highlighted four days ago that savvy subscribers could save over $200 a year on a Kayo Premium subscription by taking advantage of promotional offers. Meanwhile, fresh coupon codes offering discounts on monthly plans were also listed this week.

The ongoing debate about value for money continues, with a detailed comparison published 17 hours ago noting that even at its new premium price of $45.99 per month, Kayo remains significantly cheaper than a traditional Foxtel package with sports.

Public Sentiment & Price Concerns

Despite the content wins, subscriber sentiment is mixed. Recent online discussions highlight frustration over cost. One footy fan, commenting on a broadcast error three days ago, said, “So $500 a year for Kayo, I feel like they have shot themselves in the foot here, a lot of people will look to other places.” This echoes wider murmurs about the service’s affordability.

The search for alternatives is real, with users actively exploring private IPTV providers that might offer Kayo and Fox Sports content, particularly in 4K for AFL, as noted in forums six days ago. The recent price adjustments have undoubtedly fueled this conversation.

International viewers also face hurdles, with an F1 fan noting yesterday, “Meanwhile Australians had to put up with the Kayo app or Foxtel with Sky commentary,” highlighting the limited legal viewing options for some sports within the country.

Understanding Kayo’s New Pricing Structure

Kayo Sports implemented its latest round of price increases in February 2026. The Premium plan rose from $40 to $45.99 per month, while the Standard plan now starts at $30 per month. This follows a previous hike in mid-2025, which saw the Standard plan increase to the $30 price point.

As of March 2026, the widely reported pricing is as follows:

  • Kayo Standard: $30 per month. Allows streaming on one device at a time.
  • Kayo Premium: $45.99 per month. Allows streaming on up to three devices simultaneously on different networks.

These increases are attributed to escalating costs for broadcast rights from global sporting bodies. The service now also includes a 4K streaming option, though this is tied to the higher-tier plans.

Frequently Asked Questions

What sports can I watch on Kayo?

Kayo streams over 50 sports live and on-demand. Its core offering includes major Australian codes like AFL and NRL, international cricket, Formula 1, Supercars, NBA, NFL, and football. It also provides 13 dedicated live sports channels.

Can I watch Kayo Sports outside of Australia?

Kayo Sports is geo-restricted to Australia. To access it from overseas, you will typically need a reliable VPN service configured to an Australian server.

Is there a free trial?

Yes, Kayo frequently offers new customers a free trial period, often spanning 14 days. Some promotional deals also offer a heavily discounted first month.

How does Kayo compare to Foxtel?

Kayo is a dedicated sports streaming service owned by the Foxtel Group. It is considered a more cost-effective option for sports fans, offering a vast array of live sport at roughly half the price of the cheapest Foxtel bundle that includes sports channels.

Has the Kayo app been improved?

Yes, Foxtel Group undertook a significant rebuild of the mobile Kayo Sports app in 2025, promising a better user experience engineered by sports fans.