Jim Courier Delivers on New Role with Uber Eats Campaign and Expert AO Analysis
MELBOURNE, 24 January 2026 – Tennis legend and revered commentator Jim Courier is making headlines off the court, starring in a new national advertising campaign for Uber Eats that playfully leans into his famous surname. The campaign launch coincides with his expert analysis for the 2026 Australian Open, where he shared sharp insights on the Carlos Alcaraz-Jannik Sinner rivalry and the nuances of modern coaching.
From Champion to “Courier”: A Campaign Born from a Name
The new Uber Eats campaign, developed by creative agency Special, imagines a world where the four-time Grand Slam champion finally “lives up to his name.” In a series of light-hearted films, Courier is depicted trading his microphone for a delivery backpack, navigating the streets of Melbourne with the same focus he once reserved for match point. The narrative is supported by cameos from fellow Australian tennis greats Todd Woodbridge and Pat Rafter, adding a layer of authentic camaraderie and humour.
“Working with Uber Eats was a chance to step into a world that moves just as fast as the one I competed in for years,” Courier said in a campaign statement. “There’s a rhythm to delivery work – reading the streets, timing your moves, staying calm when things get messy – and honestly, it woke up a part of me that still loves a challenge.”
Courier’s Court-Side Analysis: Alcaraz, Sinner and the “Travelling Circus”
Away from the campaign, Courier remains a pivotal voice in the broadcast booth. In a recent interview with Spanish outlet EL MUNDO, the former world number one offered his perspective on the current landscape of men’s tennis, dominated by the friendly rivalry between Carlos Alcaraz and Jannik Sinner.
He expressed surprise at Alcaraz’s recent split with long-time coach Juan Carlos Ferrero, noting it “didn’t seem logical” when results were strong. “Tennis players change coaches for three reasons: results, power struggles, or money. It wasn’t a results issue, that’s for sure,” Courier analysed. He suggested the shift reflects Alcaraz’s natural maturation. “We can all imagine that when he was a teenager, Juan Carlos told him what to do, and now, at 22 years old, with six Grand Slams, he prefers not to have to answer to anyone.”
On the rivalry itself, Courier sees the duo as remarkably evenly matched and complete. “They don’t have the weaknesses that other champions like Sampras and McEnroe at Roland Garros or Lendl at Wimbledon had,” he said. He also dismissed any need for animosity between them, describing the tour as a “travelling circus where everyone constantly travels together.” He pointed to the friendships between Chris Evert and Martina Navratilova, and Roger Federer and Rafael Nadal, as proof that respect and rivalry can coexist.
Key Facts: Jim Courier
| Category | Detail |
|---|---|
| Grand Slam Titles | 4 (Australian Open 1992, 1993; French Open 1991, 1992) |
| Career Highlight | Youngest man to reach the final of all four Grand Slams (record Alcaraz could break) |
| Current Role | Lead commentator and analyst for Eurosport/HBO Max at Grand Slams |
| New Venture | Star of Uber Eats Australia’s 2026 Australian Open advertising campaign |
| Melbourne Legacy | Famously celebrated his 1992 & 1993 AO wins by swimming in the Yarra River |
Frequently Asked Questions
What did Jim Courier say about Carlos Alcaraz’s coach change?
Courier said he was “very much” surprised by the split with Juan Carlos Ferrero, as Alcaraz’s results were excellent. He theorised the change likely stemmed from “power struggles or money,” and reflects Alcaraz’s desire for greater independence as a mature champion.
Does Jim Courier believe the friendship between Alcaraz and Sinner is genuine?
Yes. Courier described it as “a genuine friendship” and sees no issue with it, comparing it to other great respectful rivalries in tennis history. He believes you can “maintain a friendship and, at the same time, want to beat each other on the court.”
What is the Uber Eats campaign about?
The campaign is a humorous mockumentary-style series of ads where Jim Courier becomes an Uber Eats delivery driver, playing on the coincidence of his surname. It features cameos from Todd Woodbridge and Pat Rafter and aims to highlight Uber Eats’ “Get Almost Almost Anything” service during the Australian Open.