SYDNEY, 10 February 2026 – Following a record-breaking limited release last year that saw shelves cleared in days, Woolworths has officially confirmed the return of the viral Cinnabon Cake. In a move that has delighted dessert lovers across Australia, the supermarket giant announced today that the product will transition from a seasonal special to a permanent fixture in the bakery aisle.
Official Return Date and Availability
The Cinnabon Cake is scheduled to hit Woolworths stores nationwide starting 22 February 2026. Unlike its initial launch in October 2025, which was restricted to a “limited time only” window, this relaunch marks the cake’s induction into the permanent Woolworths bakery lineup. The decision follows what the retailer described as a “hugely successful” trial run where demand far outstripped supply.
A Woolworths spokesperson stated that the company “listened to the fans” who had been campaigning for the cake’s return on social media since it disappeared from shelves late last year.
Product Specifications and Pricing
The cake maintains the same recipe that sparked a frenzy during its debut, featuring a light sponge base infused with the signature Cinnabon cinnamon swirl and finished with the brand’s iconic cream cheese frosting.
| Feature | Details |
|---|---|
| Product Name | Cinnabon Bakery-Inspired Cake |
| Retail Price | A$10.00 |
| Availability | Permanent (from 22 February 2026) |
| Key Ingredients | Cinnamon swirl, cream cheese frosting, light sponge |
| Store Location | Bakery Department |
Public Response and Market Impact
The announcement has already triggered significant engagement across Australian food forums and social media platforms. Public insights suggest that the A$10 price point was a major factor in the product’s initial success, offering an accessible way for families to enjoy the premium Cinnabon flavour profile without visiting a dedicated franchise outlet.
The permanent addition of the Cinnabon Cake is seen as a strategic move by Woolworths to bolster its “freshly baked” appeal, competing directly with boutique bakeries and specialty doughnut shops. With the 2026 Winter Olympics currently underway, retail analysts expect high demand as shoppers look for “watch party” treats during the games.
Frequently Asked Questions
Is the Cinnabon Cake available at Woolworths right now?
No. While the announcement was made today, 10 February, the cake is not scheduled to return to shelves until Sunday, 22 February 2026.
How much does the Woolworths Cinnabon Cake cost?
The cake is priced at A$10.00, maintaining the same value point as its original limited-edition release.
Will it be available at all Woolworths locations?
Yes, the cake is expected to be rolled out to Woolworths supermarkets across Australia as part of the standard bakery range.
Is this the same as a Cinnabon cinnamon roll?
While it uses the official Cinnabon cinnamon and cream cheese frosting flavours, this product is a sponge-based cake rather than a traditional yeast-risen dough roll.